Subway franchisees are calling for the dismissal of Megan Rapinoe due to her controversial presence in the company’s advertisements. The 36-year-old athlete, known for her social activism, signed a sponsorship deal with Subway during spring. Rapinoe’s ads, which have garnered mixed reactions, depict her kicking a soccer ball to knock a burrito out of a man’s hand. The North American Association of Subway Franchisees conveyed concerns to the company’s leadership about the ads, as some franchisees face backlash for the association. A lawyer representing these franchisees indicated their efforts to have the ads pulled. However, Subway and Rapinoe have not responded to comment requests.
Franchisees Question Rapinoe’s Fit
Subway’s decision to feature Rapinoe in ads has sparked controversy among franchisees. Some believe the ads should concentrate on product improvements rather than making political statements. A franchisee from Arizona argued that using company funds for a political statement is inappropriate. Another from the Midwest stated that Subway should have anticipated this reaction before partnering with Rapinoe.
Rapinoe’s Past and Public Response
Megan Rapinoe has been a divisive figure due to her actions and statements. She kneeled during the National Anthem, allegedly stomped on the American flag in 2019, and refused to visit the White House if invited by President Trump. After the Olympic soccer team’s Bronze win, Trump criticized Rapinoe, suggesting her focus on “Radical Left politics” impacted her performance. The controversy highlights the challenges corporations face when aligning with outspoken figures in a politically divided landscape.